Unfortunately, such advice is extremely outdated and of little use. Most of the existing guides and tutorials on on-page SEO provide for using only one technique – placing accurate keywords in different page elements – in the title, meta description, in H1/H2/H3, etc.
But what exactly does the process of “optimizing” page content involve? The ultimate goal of internal optimization is to get more traffic to your website. In other words, on-page SEO is a series of techniques and practices aimed at optimizing the internal content of web pages to achieve better search engine ranking results.
On-page SEO means working with all the content on the website page: text, images, HTML markup.
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